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10 Del Mar Boutiques That Shoppers Love


In Del Mar, it’s all about boutique shopping that’s concentrated in two walkable areas: east of the I-5 (Flower Hill Promenade and the Albertson’s shopping center across the street) and 15th Street. Void of major shopping malls and most chain stores, supporting local businesses is easy in this seaside community, so avoid the crowds and head to these fun boutiques that each have something special about them.

1. Annemarie D’Ercole Jewelry and Apparel

This boutique favorite offers chic, casual apparel from designer jeans to Ella Moss, however, clients rave about the unique, high-end jewelry. The line is called Annmarie D’Ercole and includes the likes of hammered gold tear drop earrings, rose gold and crystal band rings, and more favorites that make a perfect gift and wardrobe accent. Annmarie can even create custom pieces including heirloom replicas as well as mix in pave diamonds, precious stones and more.

  • Address: 207 15th St Del Mar, CA 92014
  • Phone: (858) 792-6953
  • Website:

2. Urban Girl Accessories

It’s cute overload from whimsical gifts to giant walls of TOMS shoes for women and kids. Gifts good for the house, the special someone in your life and the soul represent all price ranges. Visiting Del Mar and need a cute souvenir for family members back home? This is your place. Find lots of beauty products like Kai lotions and Butter nail polishes  or even beach cover-ups and flop flops. Urban Girl is located on the ground floor of Del Mar Plaza facing 15th Street and they also have a Seaport Village location.

3. Sweetpea Children’s Shop

Come to Sweetpea Children’s Shop for children’s designer labels and to find a unique baby gift for someone who isn’t registered. From moses baskets to unique layette they’ve got a celebrity-worthy inventory waiting inside Flower Hill Promenade.  Imported brands include Escada, Monna Lisa, Miniman, Burberry, Lili Gaufrette and Petit Bateau while domestic brands represented include J M Originals, Lipstik and Mimi & Maggie. Complimentary gift wrapping is on offer and they can also ship to friends and family far away via UPS.

  • Address: 2670 Via De La Valle Del Mar, CA 92014
  • Phone: (858) 481-0683

4. Pangaea Outpost

Located in Flower Hill Promenade and physically connected to the Pannikin for browsing while waiting for coffee, Pangaea is a shopping experience like no other with products from local artisans showcase as well as eclectic finds from around the world. There’s books, jewelry, handbags, cards, housewares, toys and more. You’ll find sustainable materials and recycled products, too. Prices span a nice range from inexpensive upward.

  • Address: 2670 Via De La Valle Del Mar, CA 92014
  • Phone: (858) 350-6466
  • Website:

5. Gerhard

Gerhard carries high-end designer labels like Lanvin, martin margiela and Derek Lam that are relatively hard to find in San Diego. The owner is known for telling it like it is–even sacrificing a sale if the designer piece doesn’t fit the client exactly. While there’s a little big of men’s accessories, like cuff links, the store carries mostly women’s handbags, accessories, clothing and even a few bath products. Many fashionable women forgo the mall and just shop here for designer favorites not likely to be seen on anyone else. Gerhard is located in Del Mar Plaza with another location in Solana Beach.

  • Address: 1555 Camino Del Mar Del Mar, CA 92014
  • Phone: (858) 481-9709
  • Website:

6. Carolyn’s Designer Resale

Have designer labels in the closet that you just don’t wear anymore? Discreetly consign them at Carolyn’s Designer Resale located on 15th street. The website has a form online where you can tell them what you have and open up a dialogue that could result in extra cash.  The boutique’s goal is to provide shoppers with an opportunity to buy fabulous luxury items without department store prices. Keep in mind that just because it’s resale, it doesn’t mean a $1000 handbag for under $100. Since many items are one-of-a-kind, if you see something you love make sure to buy it on the spot.

  • Address: 1310 Camino Del Mar Del Mar, CA 92014
  • Phone: (858) 481-3843

7. Durante’s Menswear

Thirty years ago, Durante’s Menswear was the only menswear store in Del Mar. The owner saw a need and it still remains a rare place in the area for men to find the clothes and accessories for daily wear. It’s the kind of store that’s built up such a loyal clientele that people drive into Del Mar from all over the county for sage advice and quality clothing that strikes a nice balance between beach casual and formal wear. The owner, Yvonne DiChiara, understands that a lot of men don’t like to shop so she helps them find what they need–quickly.

  • Address: 1412 Camino Del Mar Del Mar, CA 92014
  • Phone: (858) 755-0116
  • Website: Facebook Page

8. Julie’s Beachwear

Forget to pack your bathing suit or need one that sets you apart from the masses? Then come to Julie’s for swimwear straight from Europe or Brazil that Julie herself will help you select based on your body type and personal style. Fashionable maternity swimwear and cover-ups are also stocked. During the winter, Julie’s stays seasonal by stocking more clothing in addition to swimwear. The person helping you is usually Julie herself though she has her dog with her on occasion. Julie’s is located on 15th Street less than a block away from Del Mar Plaza.

  • Address: 1414 Camino Del Mar Del Mar, CA 92014
  • Phone: (858) 792-1359
  • Website: Facebook Page

9. Frustrated Cowboy

A western-themed store might seem out of place in Del Mar, but it is surprisingly popular with locals and tourists. Between housewares, art and trinkets you really could turn your home into a home on the range or just implement a cowboy corner. They carry cowboy hats, cowboy boots, and apparel for men, women and kids. Grab a rhinestone belt or just a few pieces to accent an outfit or get jazzed up for a rodeo. Look for the cowboy on the sidewalk and you’ll know exactly where the store is. Just be prepared–there’s a lot of inventory inside.

  • Address: 1444 Camino Del Mar Del Mar, CA 92014
  • Phone: (858) 755-5170
  • Website:

10. TRE Boutique

Formerly known as The Rare Earth, TRE Boutique has been dressing San Diego women for many years. The style is savvy yet sophisticated with brands such as Michael Kors, Michael Stars, Hale Bob, BCBG along with smaller, specialty designers of both clothing and accessories. The staff has a reputation for excellent customer service and for piecing together outfits for any occasion. TRE Boutique receives new merchandise daily, is known for having excellent sales and is located in the Flower Hill Promenade.

  • Address: 2710 Via De La Valle Del Mar, CA 92014
  • Phone: (858) 755-7227
  • Website:

Your Turn…

Do you have a favorite Del Mar boutique?


Top photo is courtesy of Del Mar Plaza

Katie Dillon: Katie writes La Jolla Mom, a lifestyle site focused on parenting, luxury travel, cooking with kids, home management, and local happenings. When not traveling, she lives in the seaside community of La Jolla, CA with her 7-year-old fashionista, dog, and husband.